SquiggleDAO is a web 3.0 organization built around collecting and celebrating the on-chain generative art project known as the Chromie Squiggle.

They asked Frank to create a brand identity and web design that would capture their unique position as a hybrid between museum and community. We also created a brand strategy to reach a broader audience and to provide a foundational direction for the DAO’s future endeavors. The work needed to speak to the artistic and historical value of the Squiggle, while also educating and inspiring newcomers.

Deliverables: Brand strategy, Identity System, Brand Book, Social Assets, Website