Life Insurance for Living Life.

Amplify offers life insurance products for a new generation of young adults. They’re helping millennials build wealth and enjoy peace-of-mind through coverage that doubles as a tax-smart investment opportunity. They asked Frank to help them build a brand that speaks to digital natives and educates them on the lesser known wealth building tools available through life insurance policies.

A lot of younger people don’t feel a need or interest to purchase life insurance coverage and tend to see it as something to think about in old age. We needed to position Amplify as a tool for tax-efficient investment, something that can give young people agency over their future and help them build the wealth that they dream of.

Deliverables: Brand strategy, Identity System, Brand Book, Copywriting,, Website