Lemon Perfect
Lemon Perfect bottled Saturday morning sunshine to create a category-defining product. We created a singular identity and packaging system to capture a loyal audience and create a category-defining brand in a crowded field of competitors.
Deliverables: Brand strategy, Identity System, Brand Book, Packaging, Social Assets, Photography Assets, Website
Bottled Saturday Morning Sunshine
When life gives you lemons, celebrate. Optimism, energy, and LA-cool make this beverage brand a show-stopper on the supermarket shelves. Our battle with the competition would take place on the supermarket shelf. So we found a graphic way to stand out from the crowd through bold colors, straightforward typography, and a minimal layout.
Putting fruit forward in a photoshoot that harnessed the natural beauty and strength of over 200 lemons (no citrus fruit were harmed) seemed like the natural way to go.
Lemon Perfect is a simple but powerful product. We developed a simple but powerful brand that is cohesive across all platforms–spreading sunshine the Lemon Perfect way. When the product expanded into new flavors and fruits, we brought the brand with it, by creating an extended color palette and system.
