Bobby Flay is a renowned chef and quintessential son of New York City. Over the course of his career, he has made a name beyond his hometown to be recognized globally as both a celebrity chef and tv personality. However, he wanted his new site to embody more than just his recipes and tv appearances. This new site needed to reflect not only his past, but his present passions and future endeavors as an entrepreneur.

Deliverables: Art Direction, Brand Identity, Brand Strategy, Copywriting, Web Design