Life is better when you’re barefoot.

We created a unified point of view for the world’s largest wine brand, reinforcing its place as the all-welcoming wine for everyone. An accessible wine brand that loves and celebrates you for who you are. We employed positive, sunny, and accessible graphics, which make every day feel like something special. The Barefoot voice is optimistic and empowering – with a wink.

Deliverables: Brand strategy, Identity System, Brand Book, Packaging, Social Assets, Photography Assets, Website