Peel is a powerful data analytics platform for Shopify stores. They wanted to update their brand to stand out from other tech platforms and to make analytics more approachable to the creative shop owners who use their product. 

Showcasing a fun side to analytics, the rebrand captures the personality of the team behind Peel – the cool nerds who are down to help you with your homework.

Deliverables: Brand strategy, Identity System, Brand Book, Social Assets, Illustration Assets, Website